WARF UpStart Program for Minority and Women’s Entrepreneurship

The WARF UpStart Program for Minority and Women’s Entrepreneurship is designed to equip entrepreneurially minded women and minorities in the Madison area with the tools needed to launch or expand any business venture.

The several-week curriculum covers the skills needed to conceive, fund, organize and test a business idea. Sessions are taught by members of the Wisconsin Small Business Development Center, as well as active professionals with expertise in fields such as accounting, sales and marketing. Participants are part of a cohort of motivated individuals from diverse professional and educational backgrounds with whom they learn and share their own ideas and experiences.


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Class Schedule

Classes meet Tuesday evenings from 6 to 8:30 p.m. on the University of Wisconsin–Madison campus in the Discovery Building and other nearby locations conveniently served by bus. Classes run for several weeks with sessions beginning in the winter and fall each year.

Week 1
Ideation Session to Spur New Business Ideas and Meet Everyone
Week 2
The Business Model Canvas
Week 3
Market Research
The Business Model Canvas Part II: Understanding Customer Segments
Week 4
Marketing and Sales Planning
Week 5 Using the Web for Your Business
Week 6 Insurance and Risk Management
Operations and Management
Week 7
Accounting, Recordkeeping and Basic Tax Issues
Week 8 Financial Projections
Week 9 Financing Your Business
Week 10
Legal Issues for Small Business
Week 11 Bridging the Gap: The Concept of a Business Plan