The WARF UpStart Program for Minority and Women’s Entrepreneurship is designed to equip entrepreneurially minded women and minorities in the Madison area with the tools needed to launch or expand any business venture.
The 13-week curriculum covers the skills needed to conceive, fund, organize and test a business idea. Sessions are taught by members of the Small Business Development Center, as well as active professionals with expertise in fields such as accounting, sales and marketing. Participants are part of a cohort of motivated individuals from diverse professional and educational backgrounds with whom they learn and share their own ideas and experiences.
Classes meet Tuesday evenings from 6 to 8:30 p.m. on the University of Wisconsin–Madison campus in the Wisconsin Institutes for Discovery building and other nearby locations conveniently served by bus. Classes run for 13 weeks with sessions beginning in early February and again in mid-September.
||Ideation Session to Spur New Business Ideas and Meet Everyone|
||Introduction to Building “Your Personalized Plan”|
||Financing Your Business|
||Legal Issues for Small Business|
|Week 5||Marketing: Developing Your Overall Strategy
Developing Your Promotion Plan
|Week 6||Sales Planning
Management Team & Operations
Business Model Generation – Business Model Canvas and Customer Development
||The Business Model Canvas|
|Week 8||Market Research and Empathy Mapping|
|Week 9||Customer Development & Customer Interviews|
Business Planning – Additional Topics to Round Out a Business Plan
||Introduction to the Business Plan|
|Week 11|| Using the Web for Your Business
Insurance & Risk Management
||Accounting, Recordkeeping & Basic Tax Issues|