Hands-on training to take your idea from concept to reality
Hands-on training to take your idea from concept to reality
Tips and strategies from local resources

Local leaders and changemakers help you gain the skills you need to create a company or drive change inside an existing organization. Topics include identifying a value proposition, building a financial model, crafting a pitch deck and more.



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Who Should  Register?
This series is for you if:
  • you are a UW-Madison student, staff member or faculty member
  • you are interested in bringing project concepts forward within a larger organization
  • you think you want to start a company

This hands-on series requires you to have a current project you can workshop. You do not need to have a startup.

Advance registration is required to attend these workshops. The workshops are open to UW-Madison faculty, students and staff. There is one registration form for the series where you can indicate which sessions you would like to attend.

Register Now
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Upcoming Events

You must have registered in advance to attend these workshop events. Workshops will be held from 4 to 6 p.m. at the Discovery Building.

SEPT. 17

Welcome and overview of the Business Model Canvas 
Introduce the business model canvas, provide an overview of the workshop series and share an introduction to the Madison area's entrepreneurial ecosystem on and off campus.
Led by WARF, D2P and the Weinert Center for Entrepreneurship
Watch the video.

OCT. 1

Value proposition and intellectual property and licensing considerations 
Focus on defining your product in terms of its value proposition and introduce you to considerations about how to make sure you know how to protect the intellectual property surrounding your product.
Led by WARF and the Weinert Center for Entrepreneurship
Watch the video.

OCT. 17

Customer segmentation and market research 
Identify different customer segments and introduce you to resources that you can use right away to better understand your potential markets.
Led by D2P and Monika Wingate, Digsite
Watch the video.

NOV. 1

Tech plan and operations and production strategy 
Dive into the mechanics and logistics of product development, from prototyping to scaling up to identifying strategic partners, with opportunities to meet with experts from IT, biomedical and engineering disciplines. 
Led by Scott Resnick, StartingBlock; Idella Yamben, Center for Technology Commercialization; Susan Ottman, Engineering Professional Development

NOV. 14

Building a financial model 
Learn how to build a financial model, detailing revenue costs, valuations and capitalizations over time.
Led by: UW-Madison Nicholas Center for Corporate Finance and Investment Banking

NOV. 27

Legal structures and agreements 
C-corp, B-corp, S-corp, LLC? NDAs? Operating agreements? Hear from legal experts who work with all kinds of innovators about which of these are important and how to get it right.
Led by: the Law & Entrepreneurship Clinic and Melissa Turcyzn, Michael Best

DEC. 3

Executive summary and slide deck 
Explore key elements of a successful pitch deck. Getting your message across to potential partners and investors is an art and a science. 
Led by: gener8tor

DEC. 10

Pitch event and resource fair 
Workshop participants will have a chance to get feedback from experts in the community including venture capital groups, business plan competition judges and successful entrepreneurs.
Led by: all series partners




Interested in hearing from experienced changemakers?

Stories to inspire and inform entrepreneurs and corporate innovators 

Speakers from across the country who have used an entrepreneurial approach to push boundaries and spur innovation share their stories. Whether they built a startup from scratch or worked within a company to effect change, speakers will share firsthand accounts of their challenges and triumphs.
Interested in more entrepreneurial resources?
Watch videos from our previous Entrepreneurons series.