Hands-on training to take your idea from concept to reality
Hands-on training to take your idea from concept to reality
Tips and strategies from local resources

Local leaders and changemakers help you gain the skills you need to create a company or drive change inside an existing organization. Topics include identifying a value proposition, building a financial model, crafting a pitch deck and more.



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Who Should  Register?
This series is for you if:
  • you are a UW-Madison student, staff member or faculty member
  • you are interested in bringing project concepts forward within a larger organization
  • you think you want to start a company

This hands-on series requires you to have a current project you can workshop. You do not need to have a startup.

Advance registration is required to attend these workshops. The workshops are open to UW-Madison faculty, students and staff. There is one registration form for the series where you can indicate which sessions you would like to attend.

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Upcoming Events

You must have registered in advance to attend these workshop events. Workshops will be held from 4 to 6 p.m. at the Discovery Building.

FEB. 27

Welcome and overview of the Business Model Canvas 
The opening workshop will introduce the business model canvas, provide an overview of the workshop series and share an introduction to the Madison area's entrepreneurial ecosystem on and off campus. Session leaders will guide you through how your pitch will likely evolve in format, length and more throughout the series.
Facilitated by: WARF, D2PgBeta and SBDC

  • Watch the video
  • MARCH 6

    Customer segmentation and market research 
    Figuring out who your customers are and aligning their motivations with your value proposition is the cornerstone of a successful business plan. This session will help you identify customer segments and introduce you to resources you can use right away to better understand your potential markets.
    Facilitated by: D2P and WARF

  • Watch the video
  • MARCH 13

    Value proposition 
    Understanding your product before building your business is essential. This session will focus on defining your product in terms of its value proposition.
    Facilitated by: WARF and D2P

  • Watch the video
  • MARCH 27

    Intellectual property and licensing 
    Experts will share how to protect your intellectual property and important licensing considerations for you to keep in mind as your business plan evolves.
    Facilitated by: WARF

  • Watch the video
  • APRIL 3

    Tech plan and operations and production strategy 
    Dive into the mechanics and logistics of product development, from prototyping to scaling up to identifying strategic partners, with opportunities to meet with experts from IT, biomedical and engineering disciplines. 
    Facilitated by: Center for Technology Commercialization and StartingBlock

  • Watch the video
  • APRIL 10

    Legal structures and agreements 
    C-corp, B-corp, S-corp, LLC? NDAs? Operating agreements? Hear from legal experts who work with all kinds of innovators about which of these are important and how to get it right.
    Facilitated by: the Law & Entrepreneurship ClinicMichael Best and Foley & Lardner

  • Watch the video
  • APRIL 17

    Building a financial model 
    From cost structure to cash flow and revenue streams, it is critical to be able to build a financial model for your business proposition. This session will detail a tool you can apply to your concept.
    Facilitated by: UW-Madison Nicholas Center for Corporate Finance and Investment Banking

  • Watch the video
  • APRIL 24

    Executive summary and pitch deck 
    Getting your message across to potential partners and investors is an art and a science. Explore key elements of crafting a successful executive summary pitch deck.
    Facilitated by: gBeta

  • Watch the video



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