UpStart class descriptions

Classes meet Tuesday evenings from 6 to 8:30 p.m. on the University of Wisconsin–Madison campus in the Discovery Building. Classes run for several weeks with sessions beginning in the winter and fall each year.

Week 1
Introduction and Course Overview
Week 2
The Business Model Canvas
Week 3
Market Research
The Business Model Canvas Part II: Understanding Customer Segments
Week 4
Legal Issues for Small Business
Week 5 Marketing and Public Relations
Week 6 Using the Web for Your Business
Week 7
Insurance and Risk Management
Operations and Management
Week 8 Accounting, Recordkeeping and Basic Tax Issues
Week 9 Alternative Funding
Financing Your Business
Week 10
Bridging the Gap: The Concept of a Business Plan
Business Plan Pitches