| Meet the University of Wisconsin-Madison’s Irwin Goldman Professor of Plant & Agroecosystem Sciences |
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Research area Breeding and conducting research on carrots, onions and table beets in the department of Plant and Agroecosystem Sciences.
What excites you about your work?
“Horticulture is really about the connection between humans and plants, so we’re making varieties of crops humans will eat and hopefully enjoy. That connection is the most meaningful and most interesting part of my research–we really have to think about what people might like and how to interest them in it.”
What do you hope to achieve?
“Hopefully, the students we work with and train in the field, including graduate students, will go on to become the next generation of plant breeders. We also aim to create new knowledge. We publish, communicate and give talks to farmers, gardeners, consumers, other scientists and companies to add to the body of knowledge. WARF has always supported the plant breeding program for developing cultivars, and I’m grateful to have a partner that understands the business world and can get germoplasm to companies that want to use it.”
Though his expertise stretches well beyond beets, Prof. Goldman has prompted consumers to look at beets in a new way and appreciate the complex variety of their colors and flavors. He’s known for his bright, colorful palette of beets, but his impact will continue through the teachings of his students. It is evident in every project he shares with us that they are his true priority.
– Emily Bauer, WARF, Director of Licensing
Want to learn more?
Emily Bauer, [email protected], 608.960.9842