Wisconsin Alumni Research Foundation

Campus Toolkit

Welcome to the WARF Centennial Campus Communicator’s Toolkit!

As we celebrate 100 years of innovation and impact, we invite you to join us in sharing WARF’s remarkable story.

This toolkit provides you with a wealth of resources, including social media content, images, videos and historical information, all readily available on the WARF Centennial website, to help you effectively communicate WARF’s centennial to your audiences.

Together, let’s highlight a century of groundbreaking discoveries and inspire the next generation of innovators.

Web Resources

Centennial website: https://warf.org/centennial

QR code: 

Promotional videos:
Main video: https://youtu.be/cluY38UqvBM

Video 1: https://youtu.be/qkHMOXQOwu4

Video 2: https://youtu.be/ned7zh1gzSk

Video 3: https://youtu.be/u-rs_HCC9I4

Video 4: https://youtu.be/e7ZARbQ90vM

Video 5: https://youtu.be/YSyWmzsIEhU

Social Media Resources

Social accounts
Twitter: @WARF_News
LinkedIn: Wisconsin Alumni Research Foundation (WARF)
Facebook: Wisconsin Alumni Research Foundation (WARF)
BlueSky: @warfnews.bsky.social
Instagram: @warf_news
Hashtag: #WARF100

Key message
Join us in celebrating a century of discovery at WARF! Since 1925, we’ve worked with UW-Madison researchers and global partners to bring life-changing ideas in health, sustainability, energy, computing and beyond to the world. As we enter our next century, we remain focused on shaping the future together.

Sample social post #1

From lab to life-changing impact, WARF’s #WisconsinIngenuity essay series highlights how university research, investment and collaboration drive global solutions. #WARF100 warf.org/WisconsinIngenuity

Sample social post #2

The next 100 years will be breathtaking in advancing science, solutions and our global impact. Discover how WARF will carry the torch of Wisconsin’s motto, “Forward,” in our second century. #WARF100 youtu.be/cluY38UqvBM

Sample social post #3

For 100 years, WARF has been building bridges between the brilliant minds at the University of Wisconsin-Madison and industry leaders worldwide, fostering the connections that turn groundbreaking ideas into real-world solutions. With a network of over 500 global partners, WARF nurtures the journey from lab to market, driving advancements in everything from biohealth and personalized medicine to agriculture and computer science. Explore WARF’s story at https://warf.org/centennial. #WARF100

Sample social post #4

For 100 years, WARF has championed world-changing discoveries, transforming lives and shaping a brighter future. From life-saving medical therapies to sustainable technologies, discover some of the innovations that have made a difference. https://warf.org/centennial #WARF100

Wisconsin Ingenuity

At WARF, we believe that innovation thrives where research, investment and collaboration meet. We’re proud to introduce Wisconsin Ingenuity—a new essay series that explores how university researchleads to transformative global solutions. These essays, available at warf.org/WisconsinIngenuity, highlight the importance of long-term investments in university innovation and the transformative potential of academic-industry partnerships.

Testimonials

What’s it like to partner with WARF? Hear from some of the corporate innovators who’ve worked with us to bring groundbreaking ideas to life. warf.org/testimonials

Alex Vodenlich, President, CEO and Director, Cellular Logistics: I wholeheartedly recommend working with WARF, whether for licensing or other collaborative efforts. Their support extends beyond patent and licensing assistance. WARF has proven to be an invaluable partner through its Accelerator program and by advocating for companies like Cellular Logistics in securing non-dilutive grant funding opportunities. Brian Cardwell, Director, Product Development, Cooper Standard: I have had a very positive experience collaborating with WARF. They have worked closely with my company and the UW principal investigator to protect intellectual property and fairly administer the resulting patents. WARF has been open to new and collaborative approaches to IP rights to create "win-win" situations in our partnership.

Inventor profiles

From new options for cancer diagnosis and treatment to technologies that may lead to faster, greener and more powerful computers, from improved wireless communications to advancements in clean technology, UW-Madison researchers are continually developing game-changing innovations.

Discover 100 exciting researchers with the potential to change the world.

(Campaign will run August 6 – November 14, with a bonus round later in November/December.)

Sara McCoySara McCoy seeks to define how Sjögren’s disease and dryness develop, with the ultimate goal of improving diagnostics and treatment options for patients with the disease. Chirag GuptaChirag Gupta’s Wide-Bandgap Materials and Devices Lab uses novel materials, device designs and unconventional methods to help bring emerging materials for electronics and optoelectronics devices to the market at an accelerated pace.

Social Media Images

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Logos

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PDF Resources

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