Wisconsin Alumni Research Foundation

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gBETA Madison announces spring 2020 companies

Jenni Le, gener8tor
[email protected] | 309.431.0852

MADISON, WISCONSIN – Nationally ranked startup accelerator gener8tor has announced the participants in its gBETA Madison spring 2020 cohort, sponsored by the Wisconsin Alumni Research Foundation (WARF). The five participating UW-Madison startups range from sensing technology that detects elderly falls to an alpaca wool clothing company.

gBETA Madison is a free, seven-week accelerator that works with startups for no fees and no equity. Each gBETA program is capped at five companies to ensure meaningful engagement with sponsors and other resources. Participants receive intensive and individualized coaching and access to gener8tor’s national network of mentors, customers, corporate partners and investors. The program is designed to help startups gain early customer traction on their product or idea, and establish metrics that can make them competitive applicants for full-time, equity-based accelerators or seed investment.

This spring 2020 cohort is in collaboration with D2P (Discovery to Product), which provides direct mentorship and resources to advance innovation on the UW-Madison campus.

“WARF is excited to continue our partnership with gener8tor and host this Spring Cohort in collaboration with D2P,” said Greg Keenan, WARF’s Senior Director – Ventures & Accelerator. “gBETA has a strong track record in helping UW-Madison startups and other community enterprises prepare for raising money and facing the challenges and opportunities of growth.”

“Our program works directly with faculty, staff, and students in the early stages of developing their innovations on campus, and as they grow their businesses,” says D2P director Andy Richards. “We also have a strong focus on connecting startups with the right resources at the right time, so this collaboration with gBETA was a tremendous opportunity to connect startups closer to the launch phase with the tools they need for further growth to attract investors and bring UW-Madison innovations to the marketplace.”

The program kicked off on Thursday, March 12, with five startups who will be working over the next seven weeks with the gBETA team to meet mentors, gain customer traction and pitch to investors.

“We are so excited to have an all-Badger gBETA Madison cohort,” said Jenni Le, Director of gBETA Madison. “The founders we get to work with over the next several weeks have remarkably diverse backgrounds and are passionate about the problems they are tackling.”

gBETA Madison is held twice a year with five companies accepted per cohort to ensure a high level of individualized attention. Startups interested in applying should contact gBETA Madison Director Jenni Le ([email protected]). For more information visit gBETAstartups.com/madison.

gBETA Madison is sponsored by the Wisconsin Alumni Research Foundation.

gBETA Madison spring 2020 cohort

Happ:y Wellness’ communication tools provide therapists, yoga instructors and students with the ability to remotely engage in activities such as yoga, occupational and physical therapy. Therapists and yoga instructors use products and services during sessions to facilitate communication and understanding of safe and effective activities, and create accountability for home practice. Over 20 beta testers are using Happ:y Wellness products and services.

Paul Mross: Co-Founder & CEO | [email protected] | www.happyw.co

Güd Medical’s flagship product, the ErgoExact-50, enables medical professionals such as nurses, lab technicians and pharmacy technicians to perform repetitive and strenuous syringe procedures such as withdrawing blood samples, mixing medications or dosing medications with less strain, reducing hand and wrist injuries. Professionals who use the ErgoExact-50 use 40% less muscle effort, which can lead to less strain. The ErgoExact-50 also allows professionals to more accurately draw or inject fluids using a syringe. Güd Medical is currently engaged with UW Health Pharmacy Services Building to perform a pilot study.

Joseph Ulbrich: Co-Founder & CEO | [email protected]

ArgusVisio’s sensing technology reduces elderly falls and tracks and analyzes gait and mobility through the use of artificial compound eye motion tracking (ACETRAC) systems. Assisted living facility employees will be able to remotely monitor elderly residents without the need for cameras. Nurses will be automatically notified of a fall. Patients will be continuously monitored without the use of a wearable device and maintain independence. ArgusVisio has engaged in 120 customer discovery interviews through NSF I-Corp and five assisted living facilities have agreed to pilot studies.

Hewei Liu: Co-Founder & CTO | [email protected]

Campo creates high-quality apparel and accessories made from alpaca wool, a hypoallergenic, lightweight, warmer fabric compared to merino wool, and softer than cashmere. Campo works with small businesses and artisan groups in developing countries to empower communities through employment and commerce opportunities. Campo generated revenues of $30K in 2018 and $52K in 2019 and is projected to double their revenue in 2020.

Katie Lorenz: Founder & CEO | [email protected] | www.campoalpaca.com

A university spinout whose patented technology allows users to see around corners. The technology is currently being assessed for applications in surveillance, industrial quality control, safety and security.


About gener8tor
gener8tor’s turnkey platform for the creative economy connects startup founders, musicians, artists, investors, universities and corporations. The gener8tor platform includes pre-accelerators, accelerators, corporate programming, conferences and fellowships.

About gBETA
gBETA is a program of nationally ranked startup accelerator gener8tor. gBETA is a free accelerator for early-stage companies with local roots. Each program is capped at five teams, and requires no fees and no equity. For more gBETA statistics, visit www.gbetastartups.com/statistics.